If you own a staffing agency franchise, you are likely looking for ways to market it to potential job seekers and hiring managers. There are traditional methods for marketing a franchise that includes:
- Trade publications
- Cold calling
These methods work. However, everyone uses these methods. In an industry as competitive as the staffing industry, you must find ways to set yourself apart from the competition. You must develop creative ways to attract potential clients to your staffing agency. Consider these tips that can help your staffing agency franchise stand out.
Social Media Presence
Presence on social media is vital for marketing a staffing franchise, and you need to put in the time and the money to achieve results. Look at your competitors to see what works and what does not on social media. When marketing on social media, hashtags are very effective. Use plenty of hashtags and use them frequently. Focus on current events when developing your hashtags to bring in traffic. To build the right audience, aim for hashtags that address your industry.
Hashtags will bring in traffic, but you must have something to offer on your social media channels. Consider posting articles from your blog. Posting from your blog will direct traffic back to you while giving your readers quality material to read. Don’t have a blog? Post articles from authoritative industry-related sites. Frequency is vital, too, so be sure to post and tweet often.
Search Engine Optimization to Boost Website Visibility
Search engine optimization (SEO) is essential for your success. Staying at the top of a results page improves your lead generation dramatically. It is hard to fix a problem when you don’t know the problem, so do an SEO audit to create your plan for moving your site up. Your title tags must be unique and contain the right keywords to thrive in an industry as competitive as the staffing industry.
Start a Blog
Creating and maintaining a blog takes time, patience and hard work, but the results can reward your organization’s marketing efforts. Use keyword research to develop content that your potential clientele will find rewarding. Try to provide content to help your potential clients solve their problems. Include a call to action in your posts and convert visitors into clients.
Job-specific content is an effective way to get a continuous stream of candidates and employers arriving at your site for information about positions that align with your staffing agency. A great place to start is to make a list of standard job titles you want to attract to your agency. You can create informative content around these job roles, such as answering interview questions and characteristics of a particular job. Employers will have specific questions, so create content that answers different questions these potential clients may have regarding staffing.
Are you looking for a staffing agency opportunity? Consider the staffing agency franchising opportunities that are currently available with SI Staffing Franchise. When you join the SI Staffing Franchise family, you not only get the initial training and support, but also ongoing guidance whenever you need it.